Privacy policy

Privacy Policy

Last updated: April 15, 2026

At Sparkle, we highly value your privacy. We handle your personal data with the utmost care, discretion, and transparency — exactly as you would expect from a brand built on trust and quality.

This Privacy Policy explains how we collect, use, and protect your personal data when you visit our online store or make a purchase.

1. Who Is Responsible for Your Data?

Sparkle
Vlasstraat 31, 2490 Balen, Belgium
sparkle.business@hotmail.com
Company Number (CBE): BE0712995035

Sparkle is the data controller responsible for processing your personal data.

Our online store is technically hosted by Shopify, which acts as a data processor.

2. What Data Do We Collect?

We only collect data that is necessary to provide an optimal shopping experience:

  • Identification data: first name and last name

  • Contact details: address, email address, phone number

  • Order information: purchases, returns, preferences

  • Payment information: processed through secure payment providers (we do not store full payment card details)

  • Account information: login details and preferences

  • Technical information: IP address, browser, device type

  • Usage information: browsing behavior on our website

3. Why Do We Process Your Data?

We process your personal data solely for the following purposes:

✨ Order Fulfillment

  • Processing payments

  • Shipping orders

  • Handling returns

Legal basis: Performance of a contract

✨ Customer Service & Communication

  • Responding to inquiries

  • Providing order updates

Legal basis: Performance of a contract and legitimate interest

✨ Marketing (Optional)

  • Newsletters and exclusive offers

  • Personalized recommendations

Legal basis: Your consent

You may unsubscribe at any time.

✨ Improving Our Online Store

  • Analyzing website usage

  • Optimizing user experience

Legal basis: Legitimate interest

✨ Legal Obligations

  • Accounting and tax compliance

Legal basis: Legal obligation

4. Who Do We Share Your Data With?

We only share your personal data when necessary with:

  • Payment providers (e.g., Stripe, PayPal)

  • Shipping partners (e.g., bpost, PostNL)

  • IT and hosting providers such as Shopify

We have appropriate data processing agreements in place with these partners to ensure the protection of your personal data.

We never sell your personal data to third parties.

5. International Data Transfers

Some of our service providers, such as Shopify, may process data outside the European Economic Area (EEA).

In such cases, we ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses approved by the European Commission

6. How Long Do We Retain Your Data?

We do not keep your personal data longer than necessary:

  • Order and invoice data: 7 years (Belgian tax requirements)

  • Customer account data: as long as the account remains active

  • Marketing data: until you unsubscribe

  • Customer service records: up to 2 years after the last contact

7. Cookies

Our website uses cookies and similar technologies to:

  • Ensure the website functions properly

  • Analyze website performance and statistics

  • Support marketing activities

For more information, please refer to our Cookie Policy.

During your first visit, you can manage your cookie preferences.

8. Your Rights

You remain in control of your personal data at all times.

You have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Restrict processing

  • Object to processing

  • Request data portability

  • Withdraw consent at any time

To exercise your rights, please contact us at:

sparkle.wholesale@hotmail.com

9. Complaints

If you are not satisfied with how we handle your personal data, you may lodge a complaint with:

Belgian Data Protection Authority (Gegevensbeschermingsautoriteit)

10. Security

We implement appropriate technical and organizational measures to protect your personal data against:

  • Loss

  • Misuse

  • Unauthorized access

While we take every reasonable step to safeguard your information, no system can guarantee absolute security.

11. Children's Privacy

Our online store is not intended for individuals under the age of 16.

We do not knowingly collect personal data from minors without the consent of a parent or legal guardian.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The most current version will always be available on our website.